U.K cult brand Sleek Makeup has finally touched down stateside! I was invited to brand launch party at the Tuck Room at the South Street Seaport in Manhattan last week and it didn't disappoint.  All guests had the chance to play with 152 products that Sleek Makeup has to offer.  It didn't hurt that there we were treated to delectable cocktails and decadent bites either.

American lovers of the beloved makeup brand can now shop 23 of its iconic products, including my favorite Contour Kit and Highlighting Palettes, on the website.  Come August,  you can shop an expanded selection of Sleek Makeup products nationwide at 300 Ulta stores and 245 Walgreens stores.  You will also be able to shop the collection at Target this fall.

To fete the launch of Sleek Makeup stateside, the brand is launching it's first campaign, The GlowDown Challenge, featuring top beauty gurus and some of my favorite drag queens, to celebrate its new My Face. My Rules. mantra!  Each week throughout the summer, challenge videos curated by a pairing of a beauty guru and a drag queen will go live across YouTube, and will all be pinned to a playlist within Sleek MakeUP USA’s YouTube channel.

The specific pairings are:

• Violet Chachki and Kristen Leanne  
• Miss Fame and Sonjdra Deluxe  
• Peppermint and Nazanin Kavari  
• Pearl and Bri Hall

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